We as Canadians face a major crossroads in terms of the future of retailing and in-store marketing. There are many key trends underlying the major changes that are occurring in Canada today. How can we as marketers maximize on the major opportunities that are currently present?

Dr Hugh Phillips is a cognitive psychologist and researcher who specializes in shopping behaviour and its application in terms of in-store marketing – display, store design, packaging etc. He was a professor at McGill, until this year when he started up his own company. He has published and broadcast widely on shopping behaviour and in-store marketing. He is regarded as the world expert on the cognitive psychology of communications in-store and increasingly his approaches are being accepted as industry standard. His clients include, Procter and Gamble, Diageo, Sobeys, Guinness and many other blue chip companies.