Artisan Retail Speaker Series No. 4 – October 7, 2008

Marketing in an Uncertain Economy: Getting the Best Value For Your Purchasing Dollars

With increasing raw material prices and a tough economy, business owners look for budgets to cut -- forcing every company to market harder, develop smarter techniques and use more cost-effective tools. Rick Spence will discuss how companies can achieve a higher return on each dollar invested and capture market intelligence that will help them sell more efficiently in the future.

Attend this seminar to learn how to get closer to your customers and use smarter techniques to expand your business - despite today's increasing prices and shrinking budgets.

Guest Speaker Rick Spence - Business Strategist, Writer, Speaker and "Growth Guru"

Rick Spence is a Toronto-based writer, speaker and marketing consultant who has studied Canada’s most successful entrepreneurs for 20 years. His knowledge of their stories, personalities and success secrets makes him one of Canada’s top speakers on growth, innovation, the new economy, and the secrets of success in today’s fast-changing business world. His clients include government and economic-development agencies, professional service companies, marketing firms, manufacturers and software developers. Spence is the long-time former editor and publisher of PROFIT, The Magazine for Canadian Entrepreneurs, and he's currently a weekly columnist with the Financial Post. Rick can help your organization succeed by linking you to the latest thinking and success strategies of leading entrepreneurs across Canada!