RONA Gift Card Display Objective

RONA wanted an in-store merchandising vehicle that would both raise awareness and promote the sales of the RONA gift cards. Placed in-store during the holiday period, the display needed to be adaptable and durable enough to be used year round, cost effective, and environmentally friendly.

Solution

•  A semi-permanent display solution was designed.
• Interchangeable graphic panels allowed the display to
  be updated on a monthly basis, saving RONA from having
  to produce all new corrugate displays and doubling the life
  of the solution.
• A powder coated permanent base also extended the
  life of the display as it protected materials from regular
  “store wear and tear”.
• Prominent RONA branding graphics that instructed the
  user on how to use the merchandised product increased
  brand and product awareness.
• Substrates were strategically selected that were both
  100% recyclable and 100% made from recycled materials.

Result

After only two weeks of placement at retail, additional incentive
card boxes were required for display refill indicating that the
solutions were extremely successful at driving awareness of the
RONA gift cards. RONA enjoyed continuous sales of the gift cards
even after the holiday period.

“It is very important to us to keep the environment in mind
when creating and producing any marketing initiatives.
Working closely with Artisan Complete, they developed a POP
vehicle for our gift cards out of environmentally friendly
materials that allowed us to carry out multiple campaigns
all using the same display.” - Chef Marketing Relationnel/
CRM Manager, RONA